Do you want to speed up your website? Do you think something might go wrong when someone visits your website? This page doesn’t load!
At the same time, the slower the speed at which your website loads, the more likely you are to lose your visitor’s attention and, at the same time, potential new visitors.
Throughout this article, we discussed why website speed is critical, why the website slows down, and ways to improve your website’s speed. Let’s look at ten proven ways to speed up your website.
Nowadays, speed and efficiency are everything in the digital world. Lower website speed will negatively impact your traffic and bottom line if your website loads slower than it should. Many developers and business owners wonder how to speed up their websites once they become aware of this.
In the following information, you will learn why fast loading times are essential and how to improve your website’s speed.
Website speed optimization: Why you should speed up your website
Slow websites may cause users to leave your website before it even loads.
Moreover, Google and other search engines have already started penalizing slower websites by lowering their rankings in search results, meaning that they receive less traffic.
To summarize, you must make your website fast to attract more visitors, subscribers, and revenue from it!
It is unlikely that your website will engage visitors and make sales if it takes a few extra seconds to load.
You can not speed up your website.
Fast websites are essential for ranking high on Google and for maintaining profitability. Therefore, you must speed up your website to get a higher ranking on Google.
How Long Should You Wait for the Website to Load?
Nearly half of your visitors will leave your website before it even loads if it takes longer than three seconds to load. A delay of just one or two seconds can significantly reduce the
- Amount of page views
- Satisfied customers
- Various conversions
- The user experience
- Rankings in search
Yes, you read it right.
Additionally, Google has installed a new ranking factor called Web Core Vitals that provides even more detail on how quickly a website loads. If your website loads rapidly, you are more likely to appear on Google’s first search results page.
The following is the result of a one-second delay in page load time:
- An 11% decrease in page views
- A 16% drop in customer satisfaction
- 7% loss in conversions.
Is Your Website Fast Enough?
Website beginners assume their websites are OK because they don’t notice any slowing down on their computers. But that’s a huge mistake.
Due to frequent visits to your website, modern browsers like Chrome keep the website in the cache and automatically prefetch it whenever you type the address into the address bar. As a result, your website loads almost instantly.
It may not be the same experience for a new visitor to your website.
Check out these ten steps to speed up your website.
Would you like to learn how to speed up your website’s performance but not know where to begin? Not to worry, we’ve got you covered! In this first part, we will discuss ways to decrease the time it takes for your website to load.
1. Take a speed test
A website speed test measures how fast it is. Developers can check for performance drops and improvements by testing a website regularly. Additionally, a speed test should identify some or all of the areas that slow down a website’s performance, and sizes can improve that.
The bounce rate of your website increases when it takes a long time to load. It refers to the rate users leave the website almost immediately after landing. Rather than wait until your page has finished loading, they hit the back button instead.
Google will notice and downvote your website whenever that happens since they consider this a sign of a low-quality website.
Many high-quality website speed tests are available for measuring performance, many of them for free.
- WebPageTest.org (powered by Cloudflare) offers a few free tests and provides a detailed breakdown of how fast components load on a page.
- The SolarWinds Pingdom Tool tests website speed worldwide and identifies areas to improve performance.
- GTMetrix by Carbon60 offers a detailed analysis of your website, including vital web statistics and a summary of the size of your content.
- Google Developers Page Speed Insights: An even more in-depth test that measures your website’s performance on both mobile and desktop.
2. Select the best hosting provider
Hosting plays an essential role in making a website fast. It doesn’t matter how hard you try to deliver the best user experience; your website will load slowly if your hosting is slow.
That’s why it’s essential to choose a hosting provider with a data center near where most of your audience lives. Consider this when selecting a new hosting provider.
Optimizing page speed requires good infrastructure. Make sure the server hosting is to speed up your website. Having a shared server can slow down your website, even if the design is clean and the code is optimized. Be sure to use the most advanced technologies to speed up your website. Always use optimized caching.
3. Establish a Content Delivery Network (CDN)
Using a CDN, you can speed up your website by caching content at multiple locations worldwide. Caching servers for CDNs are typically located closer to end-users than the origin server. A CDN server handles requests for content instead of sending them to the hosting server, which may be located thousands of miles away and over multiple autonomous networks. CDNs can reduce page load times by a great deal.
CDNs can speed up your website in several ways:
- Users receive data from the nearest location. Therefore, lags and latency are less likely to increase the loading time.
- Rather than having only one server, spread the load among several. As a result, download speeds will be less likely to slow down during high traffic times.
Third-party CDN services are also available. Popular CDNs include:
- The Cloudflare Network
- With KEYCDN
- The Stack Path
- Google Cloud powers CDN.
- Availability of Rackspace
- CloudFront by Amazon
You can simplify your code by removing unnecessary characters, etc., and using shorter variable and function names.
A smaller amount of data in your code makes loading your page more accessible and efficient.
5. Configure your browser to cache
Using browser caching, you enable people to store content in their browsers. If visitors decide to return to your website, they will not have to download all of the files from the server again because they have already downloaded them.
Using browser caching can significantly speed up your website for returning users. Browser caches are temporary storage locations where browsers store copies of static files to load recently visited web pages faster than repeatedly requesting the same information.
The server can instruct browsers to cache elements of a webpage that don’t change often. HTTP responses from the hosting server contain instructions for browser caching. Thus, the server can send much smaller data to the browser, decreasing load times for users who frequently visit certain websites.
6. Clean and optimize the website database.
In the same way as your media library, your database can become bloated with new information over time—photos, documents, and so forth.
The process of optimizing your database involves identifying and eliminating junk data and adding new content. It facilitates a more efficient retrieval of the requested information by your web hosting server.
Then it will be leaner and more responsive. In addition to content, blog posts, content relationships, etc., the database is also involved in the website-building process (see the section on caching above).
The website stores everything you do and have on it. Although themes and plugins generally keep your database clean, sometimes they leave data even when they are uninstalled. Eventually, the website will become slow due to an inefficient database.
A website can clean the database manually, but it requires understanding its workings. Even if you do, you’re still likely to mess it up.
To minimize the size of your database, you should:
- Remove unused drafts, inactive accounts, and spam comments.
- Remove images from your media library.
- By uninstalling new plugins, you will reduce backup space usage and remove junk.
- Finally, use WP-Optimize, a plugin that will clean and organize your website’s storage.
7. Use optimized or premium themes and keep them simple.
A theme can determine a website’s speed while discussing themes. The reason is that some themes out there are just bloated messes. Their website slows down because of the sheer number of features they offer. Each of these features includes code that makes the website load.
As a result, try to find a theme that has just what you need and nothing more. Even better, you can add functionality via plugins in addition to a lightweight piece. Consequently, things will remain lean and light. It will speed up your website’s loading time. In some cases, you will need to rebuild your website with a new theme, but fortunately, this is only required once!
Use a lightweight, minimalistic theme optimized to ensure faster loading times. Easy-to-use themes help your website load faster.
A template or theme is more than just a visual representation. Coding features, options, and images to make one working theme.
For instance, a template that loads five files and three images will load much faster than one that loads ten files and twenty images. Not only does the sheer number of products matter, but how well all of them are optimized.
8. Optimize all images on your website.
Internet traffic comprises images, which often take the longest on a website since image files are often larger than HTML and CSS files. However, that can optimize images to load faster.
Online image optimizers and image compressors are widely available for free, and optimizers can use them to reduce the resolution, compress the files, and reduce the size of images.
Images! Massive images. Several websites have over 1 MB, and others have around 5 MB. What a load! Avoid it. Adding large image files to your landing pages will drastically slow them down and make the website visitor wait (often in frustration).
Optimize your images, but don’t sacrifice quality. It is good to have small image files but avoid an amateurish appearance. Fortunately, there are a ton of WordPress plugins that can optimize your images.
Your website’s speed can easily be affected by images. Without optimization, photos will remain unnecessarily large and hard to download. Users will have difficulty loading your entire website and will likely leave before seeing the content.
Fortunately, optimizing images isn’t difficult. To learn what image sizes you need, make sure you examine your theme or template. By resizing the image and adjusting its quality settings, you can prepare it for upload before you upload it.
Decide what image format is best for your website. PNG offers superior clarity and resolution (better for images with texts, graphics, and transparent backgrounds) than JPEG, but it is slower to load. Compressing images is the next step in optimizing them. The tools below optimize image size without affecting quality and are entirely free:
- Improve your website’s performance with an image optimizer. Using EWWW IO, all existing images are optimized, new photos can be processed automatically, and more.
9. Enable compression with Gzip
You can find compression in the section about optimizing images. It is also something you are used to from your computer and zip files.
GZIP is a server-side data compression method that reduces page loading time. Essentially, it takes a set of data and reduces it to make it more streamlined and efficient for delivery to a computer.
10. Use the latest technology for your website.
Keeping your core technology up-to-date is done with measures to speed up your website. There is a reason why new versions of HTML, PHP, and other web technologies are released. In addition to improvements, they are often faster. Every website should be using PHP 8 or 8.1.
A quality host will automatically notify you when your PHP version is outdated. Still, it is your responsibility to ensure it is updated.
Visitors to your website can influence some factors from their perspective to improve their experience. It would help if you also kept an eye on other things to avoid losing speed. They include:
- Internet Speed: A user’s web browser can impact the loading speed, but it is purely a preference issue. Vivaldi and Opera are the fastest web browsers. When it comes to graphically intensive tasks, Chrome is the fastest.
- Connectivity: This factor depends on the location and provider of the internet service. Make sure your location or internet provider is reputable!
- Traffic volume: High traffic rates slow down your website and may even crash it, as the servers cannot handle the number of requests. So, make sure your server can drive the traffic.
Are you ready to speed up your website?
Even if you follow every step in this tutorial and speed up your website, it doesn’t mean you’re finished. You never know how your website will behave tomorrow or in one month, and things can quickly change. Hence, you should regularly conduct regular speed tests to improve and speed up your website.
A website’s success depends on its speed. Website speed affects bounce rates, conversions, and search engine rankings, among other things. The good idea is, to begin with, what you can manage. You can always change more later, if necessary.
To navigate the WordPress and WooCommerce performance worlds, you may want to hire a professional.
Speed isn’t everything. Our goal is to build high-quality websites that serve visitors in the best possible way. Among other factors, your page’s loading speed makes a big difference.
Now it’s time to put it into practice. Start by implementing a few measures. Then, check the results to see what else you need to do. Eventually, speed up your website, and the user experience will improve significantly, and you’ll be well on your way to creating a better website.
You may lose a certain percentage of visitors if that means waiting an extra couple of seconds for your website to load.
So, whatever you do, don’t sacrifice speed for aesthetics. Having both is possible, but you have to be patient and make improvements to speed up your website.
We all love beautiful and well-designed websites. Faster websites will have happier visitors and are more likely to convert them into customers—every millisecond of delay matters.