Content is not just writing some words on the page – it’s a conversation between writer and reader. To make your content stand out, you have to edit your content to work for your audience. It should deliver a sense of recognition and validation that should be reflected in the form of your words. So you must know how to edit blog content in order to make it perfect dessert for your readers.
Editing your content is an essential step to creating content that works. Even though the edited content is not always available to the end-user, it can make all the difference in the impression your business gives by publishing evenly written and error-free articles. By adding personality to your writing, you connect with your audience on a deeper level.
Good editing is as much about communication and understanding the needs of your audience as it is about grammar or style. The more you edit your own work, the better you’ll get at recognizing weak sentences, flabby or repetitive wording, and overused words or phrases. For your convenience, I have gathered some unique and essential points that you need to look at to edit blog content like a PRO!
Read your writings out loud
The most common method to enhance your writing is to read it out loud. When you speak, you automatically create inflection points that can make your sentences sound conversational or robotic. Since everyone’s speech pattern is different, finding the right rhythm for your words takes practice.
When you read things aloud, your ear easily detects the mistakes you have made in your writings. In this way, you will catch up on all such errors and appropriately edit them to make them look stand out in front of your audience.
Utilizing Grammarly to edit blog content
Most people think that grammar tools are not fair enough to use as they can not replicate human touch. Yes! I agree to some extent, but these tools are developed so that they can highlight some of our basic mistakes, which can be rectified using these tools. Grammarly is also considered as of the best blogging tools.
One of the most essential tools that I personally recommend and have been using for the past few years as a content writer is Grammarly. With Grammarly, you can check the content of your blog post, social media update, or even personal email before you press “send.”
Two versions of Grammarly are introduced in the market, a free one and a paid one. The free version edits all the basic grammatical mistakes. Grammarly premium version is also available in the market, which allows you to edit the structures, word choices, and all such stuff with this premium upgrade.
Personally, I recommend choosing Grammarly premium because it gives you more liberty and freedom during content editing.
Editing your overall content structure in content editing
Structural editing goes beyond surface-level errors and is all about cleaning up the overall structure of your content. It helps ensure that you have a clear and intentional message and that your writing clearly communicates that message.
A thorough structural edit will even reach into font choices, image use, design, and clinical efficacy claim to ensure that they are presented as clearly as possible.
In structural editing, you have to look at the whole content plan while writing a blog post. You must take a look that you have started with a bang then kept going smoothly or not.
Cut out unnecessary long sentences in content editing
Much of the battle in writing is making sure the sentence moves along. This means that there must be frequent breaks in the text. Often, sentences heavy on commas and long digressions don’t seem to have much point because the writer has placed multiple thoughts in a single sentence.
The reader has to sort through it all. But when you use short, simple sentences, you can add variety, create emphasis, and emphasize critical ideas. But doing it that way, they might mix up their first and second or third thoughts on the subject. So using multiple short sentences can mean fewer mistakes.
Try to avoid all kinds of technical and pithy words
Some people avoid using words that are familiar to their readers. Unfortunately, some use an excess of jargon or hard-to-understand technical phrases. This is confusing and can turn off readers. Instead, look for a shorter or common word that your reader understands.
In my opinion, people don’t have much knowledge regarding vocabulary. When choosing words, be sure to include short and common ones. If you really want to use jargon or have an earnest desire to utilize it, make sure it is clear what it means. Dictionaries are strange but relatively enlightened nowadays about slang or colloquialisms that have become commonly accepted among certain sub-cultures. So it’s a great way to edit blog content.
Eradicate all the passive voice
Passive voice is when you make the subject of your sentence do nothing. It’s an easy way to simplify sentences, but it can cause editors to think your writing is technically weak. The key to eliminating passive voice is identifying it in your own writing and making changes that put the subject at the center of the sentence.
Identify passive voice in your writing. Then use active voice when possible. Here is a brief example of passive voice: “The house was built by him” and “She ate the pizza that her friend had made.” Active voice sentences would look like this: “He built a house” and “His friend made a pizza, which she ate.” That would be a a good way to edit blog content.
Content editing is more than just fixing errors. It’s actually a highly strategic process that helps you identify the strengths and weaknesses of your writing, determine where improvements need to be made, help you tell your story clearly and effectively by removing distractions, clichés, awkward sentences, and other problems that make your writing difficult to read.