Instagram is one of the fastest-growing platforms in the digital market. Businessmen and influencers use this platform to build their brand image and promote business with eye-catching images and stories and it’s true that they hire some social media managers to deal with all this stuff.
Does this mean that only some professional or graphic designer can deal and handle business on Instagram? Again a big “NO”.
This blog will be about how to create an Instagram post on Canva but before we step in let me ask do you think today people use Instagram just for posting pics or scrolling down their feed? Obviously a big “NO”. Instagram is not a platform used merely for posting and scrolling through different pictures and videos; it’s undeniably one of the most powerful marketing tools that exist today.
An ordinary person having little knowledge about graphics can start his or her own business on Instagram as this platform is not limited to professionals.
But you need some way to step into this world where there are amazing professionals everywhere.
Don’t worry I got your back. Today I will introduce you to an amazing website ( and you must have probably heard about it before) where you can create amazing posts and eye-catching stories to attract your audience.
The website is CANVA ( you heard about it before right?). No need to hire and spend money on some professional designer as Canva is going to be your best buddy designer and you can create an amazing Instagram post on Canva.
You just need to learn some tips and tricks to create a stunning feed for your page that captures your audience’s attention and they don’t have any other option but to like your images and follow your page.
In Canva you got millions of pre-made stunning templates and layouts to create presentations, brochures, flyers, e-books, and many more.
Without further delay let’s step right into it!
Canva an Amazing start way
Why create an Instagram post on Canva of all the graphic designing websites and software? Well, it’s one of the easiest and most user-friendly websites in the graphic world especially for beginners who don’t have much knowledge about design.
Unlike other professional software, you don’t need to learn to drive this website. It’s basically for non-designers. You can just create professional images and stories with a few clicks, start playing around with pre-made templates, drag and drop a few elements, change the font and TADA your design is ready, and guess what? It will look so professional. Isn’t it amazing?
But before you play around with templates you should have some idea about how professional images or stories can be created for an Instagram post on Canva. So let’s learn about different tips.
Post with Quotes
Have you ever come across Instagram posts with quotes and wondered how they create such professional posts? Well, it’s quite easier than it seems.
You can also create these professional quotes containing images by yourself with Canva. Especially if you want to run or are already running a motivational page.
Sign up for free in Canva if you don’t have an account already then look for the templates bar on top and search quotes in there.
You will get hundreds of amazing templates with different quotes, select the one that suits your content and replace the already written quote with your favorite saying. You can also change the font and color of the text according to your demand.
You can change the background with some pics and create posts with overlying quotes. Just be careful about the overall look of your post, match text color and font that go with your pic. And use a background that goes according to your text. Don’t put odd things together as it will not attract an audience and then download Instagram posts on Canva for uploading on your page.
Pro Tip; Re-use the same templates and colors if you want your feed to look consistent as it will give a visual treat to your audience.
Customize your own Highlight covers
What is the most common thing on the page of all the influencers? Their amazing stories and in stories their beautiful and clever highlight cover icons that give the audience an idea about what the story will be about.
You can create your own highlight covers in Canva and make your Instagram stories and posts more engaging.
Go to the template search tab in Canva and look for Instagram highlight covers. You can create highlight covers regarding fashion, pets, food, lifestyle, fitness, art, and whatever your business or page is about.
After searching you will get an array of beautiful options and some options also contain variations. Find the one that matches your interest and if you can’t find the one you are looking for don’t worry you can create one.
Just click on the create design option on the top and choose an Instagram story, a blank page will appear, take a square from the elements tab and put it on the blank page fill the color of your choice, add a circle in the middle, browse the elements library, find a suitable element and put it in the circle. For instance, If you want to create one about traveling, draw a circle, search a suitcase in the elements and you will have many options. Select one and put it in the circle, and it’s DONE. it’s easy right and I’m sure you will enjoy the process.
Create Collages
While posting something if you ever feel like one picture cannot convey the whole meaning you always have an option of creating a collage for your story.
Influencers and brands use collage stories to express themselves more creatively to their audience so you should give it a try.
Canva has an option for Instagram collages. Just go to the template search bar and search Instagram collage, you will get many options. You can add 5, 6, or 9 images ( but I recommend you not to add more than 4,5 images as it becomes too occupied). Changing the background it is better to go with soft/pastel colors and you can also add text along with images.
Asking questions and queries
It’s very trending nowadays asking queries and quizzes to followers and it’s not only kind of fun but also helps you know what your audience wants to see on your page. Brands and influencers also post “Get to know us/me” or “Ask me anything” that help them create warm bonding with their audience.
You can create a query Instagram post on Canva. Search in Canva poll, quiz, or question in template bar and you will get many options. Modify design, add your queries, change colors and post it on Instagram.
Animated Instagram story
Managing an Instagram influencer, business, or brand account is not an easy job. It’s all about posting something interesting at the perfect time.
Sometimes you post and it does not get many likes or comments like you anticipated the main reason is many of your followers missed your post because in most cases people/audience follow thousands of pages which means they go through hundreds of new things in their feed every day.
So it will be an intelligent step if you put a story about the thing you recently posted there are more chances of people engaging in your post.
Posting a story alone will not be enough. You need to design your story in a way that stands out from the rest of the stories on your follower’s pages.
How about trying to make some kind of animated story? Don’t worry there is no rocket science about it at all.
Your buddy Canva again got your back.
Search animated Instagram stories in the templates search bar. With a click, you will be able to get plenty of story templates. Select the one that catches your attention and change a bit of things. You can also add a sound of your choice and after messing around when it’s done download it in JPEG or PNG format and post it on your page.
Brand story
If you are running a brand on Instagram then the stories will be a bit different from regular pages. Don’t fret, you don’t need any graphic designer, just pay a bit of attention while creating stories for your brand. Here are a few tips.
Make sure all your posts and stories are cohesive. Always keep in mind the color of your brand while designing stories and posts and don’t forget to add your brand logo. Use the same layout across a series of stories and choose some aesthetic filters and tones. This is definitely going to attract your audience.
If you want to learn more tips regarding how to create an Instagram post on Canva for business do check out https://blog.hubspot.com/marketing/instagram-post-template
Some Tips of nailing Instagram posts
Pages having millions of followers on Instagram are not run by bots, the people running those pages are human beings just like you so don’t get overwhelmed. You just need to learn a few tips.
1- While using Canva templates either for posts. Reel or stories don’t make too many modifications.
2- Try to keep things simple and elegant instead of piling up.
3-If you are using images then always go for those with high resolution.
4-Don’t change too many fonts in a single post/story and try to keep a balance overall.
5-Never click images on your smartphone and upload directly on the Instagram page, always polish your image.
6-Try different layouts and look at which will get more engagement.
Pictures or post Pre-planning
I know it’s challenging to start fresh every day and sometimes it’s quite tiring alone to think about what you are going to post today.
To avoid this anxious situation it will be a lot better if you pre-plan your post schedule. Then it will not be hectic for you every day and you can work without getting anxious.
Post-pre-planning is also important because your followers expect some visual treat from you, something that they can recognize in their feed. Pre-planning will help you make amazing posts ahead of time and increase traffic to your page.
Take out time every two weeks and decide on the theme or series of stories/posts for your brand or page. Think about style. Look, at quotes, tips, BTS whatever you want to share.
Take inspiration from your surroundings, other pages, and brands. You can also take some high-quality pictures at your home when the light is good. Do take some BTS images, desk selfies, and aesthetic photos.
Make enough content for 3 weeks or a month and save it in a folder. This will greatly help you save time wondering what to share. Not just time you can also create some quantity content for your audience.
Pro-tip; Experiment and try different images and stories ideas and look at what receives more engagement. This will give you an idea about what your audience wants to see. ( Do check out this blog for the top 5 social media scheduling apps that will greatly help you in your tasks)
Final Talk
Let me sum up and say Canva is the best designing tool out there in the market. It’s my all-time favorite buddy whenever I need to create any design. Canva got my back.
All I can say is Canva is an amazing platform and you should explore the endless possibilities it’s providing.
All stunning layouts, templates, fonts, elements, animations, and whatnot you all get in one place. I highly recommend using this website for creating amazing feeds for your Instagram brand or page.
